Rise × Sorted Electrical
Prepared for Sorted Electrical

Wired for
what's next.

Rise Dynamic Websites + Mojo Where the Sorted Electrical website goes next
Where Sorted stands today

A reputation most electricians would envy.

Sorted Electrical
Murarrie · Brisbane Southside
sortedelectrical.com.au
Licensed electricians covering Brisbane’s Southside, from Kangaroo Point to Springwood.
470
Google reviews, 4.9 average
The homepage still says 300+
13
Service pages
Fans to switchboards to EV
41
Suburb pages
Across the Southside
46
Blog articles
Since 2019
65
YouTube videos
On their own channel
2024
Trades Champions finalist
Electrical Business, Large

The raw material is all here: real reviews, real coverage, real content. The website’s job is to turn it into more booked jobs, across more of the Southside.

Where you stand in search

Search visibility has halved in a year.

Dawson Electric has almost the same domain authority as Sorted (DR 23 against 22), yet earns 3.6 times the search traffic. The gap is the website, not the business.

Est. organic visits / month656−46% · was 1,224
Ranking keywords134−75% · was 532
Keywords in the top 312−71% · was 41
Domain rating22Unchanged
Referring domains1,322The authority is already there
Est. monthly organic trafficBrisbane electrical
BrisbaneAirDR 122,823
Dawson ElectricDR 232,331
Sorted ElectricalDR 22656
JIT ElectricalDR 12390
Comma ElectricalDR 088
Multi-trade Fallon Solutions: 16,102Visits / month
Searches Sorted could ownNot ranking or nearly there
SearchPositionPer month
ev charger installationNone2,600
electrician brisbaneNone1,800
switchboard upgradeNone1,400
air conditioning installation brisbane#7900
smoke alarm installation brisbane#15450
electrician mount gravatt#10200
SourceAhrefs, Australian database, 7 Oct 2026 compared with 7 Oct 2025. Traffic is modelled by Ahrefs, not taken from analytics. Search volumes for unranked terms are 12-month averages; ranked terms show the latest month.
One thing we found

Sorted’s homepage is carrying a hidden link to an online casino.

View source · sortedelectrical.com.auLive on 8 Oct 2026
<title>Electrician Brisbane | Reliable and Friendly Services, Free Quote</title> … <body class="… elementor-kit-476 elementor-page elementor-page-16"> <a href="https://vavada-casino-online.com/pl-PL/" style="position: absolute; left: -3838px">mr q sister sites</a><!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WGWRVBQS" height="0" width="0" …></iframe></noscript>
Served to browsers and to Googlebot · first seen by Ahrefs 10 Jul 2026
What it is

A link pushed 3,838 pixels off-screen, where visitors never see it and search engines do. It is a common sign of a compromised WordPress site. It sits on the homepage only; the other 134 pages don’t carry it.

Why it matters

Google’s spam policies cover hidden links and hacked content. Left in place, it risks rankings and a “This site may be hacked” warning in results.

What to do now

Worth fixing this week, whoever does it: remove it, find how it got in, update everything and change passwords. We are happy to help.

Why Dynamic changes this
One application instead of a theme, a page builder and more than a dozen plugins. A much smaller surface to attack, and nothing for the business to keep patching.
How the ground is shifting

A website is now nine jobs, not one.

Search behaviour, AI and digital marketing have all moved quickly. What a website is expected to do has expanded with them, from a place that holds information to the system that carries the whole commercial journey.

The shift
Every one of these now runs through the website. So the website itself has to be built for it.
01Search visibility
02AI search visibility
03Conversion optimisation
04Advertising
05Integrations
06Data
07Ongoing development
08User experience
09Business functionality
Rise built for it

The Dynamic platform.

Dynamic is a website built as a single, coherent application rather than a theme, a page builder and a stack of plugins. That is what makes everything above it possible.

Why it matters
The foundation sets the ceiling. Everything that follows is built on this one.
Modern architectureBuilt on current web technology
Exceptional performanceFast on a phone, fast for crawlers
Technical SEO foundationsStructure search engines can read cleanly
A smaller attack surfaceNo WordPress plugin stack to keep patched
Custom functionalityFeatures built for how Sorted actually works
IntegrationsConnected to the systems around it, from bookings to reviews
Better lead captureQuote and call paths designed to convert
Built as one cohesive applicationA platform, not a patchwork
Built to evolve

Launch is the
starting line.

A Dynamic website is never finished on launch day. Design, content, functionality, integrations and search strategy all keep moving, and every cycle is shaped by what the last one taught us.

Design Content Functionality Integrations Search strategy
Launch Measure Learn Improve Grow Repeat CONTINUOUS Always on
Introducing
Mojo
Mojo

The intelligence layer behind every Dynamic website.

Mojo continuously reads what is happening around the website, then helps decide what should happen next.

Search performance Competitors Industry topics AI search Website traffic User behaviour Conversion performance Advertising
Mojo capability 01 / 08
Search intelligence

Mojo sees which services and suburbs are ranking, climbing, or still unclaimed.

Service pages performing well Suburb pages needing work Keywords gaining visibility Search gaps New suburbs to win Room to expand
Business outcome
SEO stops being a monthly report and starts being a list of moves.
Visibility over timeRising
Illustrative only. Not Sorted data.
Mojo capability 02 / 08
Competitor intelligence

Mojo tracks what other Southside electricians are doing.

Competitor visibility Services they push Suburbs they target Search gaps Where to respond Where to get ahead
Business outcome
A continuous read on the local market, not an annual snapshot.
Competitive fieldScanning
SORTED
Illustrative only. Not Sorted data.
Mojo capability 03 / 08
Industry & content intelligence

Mojo identifies what Brisbane homeowners are asking.

From there it suggests pages and articles worth publishing, aimed at the questions people search before they pick up the phone.

Business outcome
A content plan driven by real demand signals rather than guesswork.
Signal → opportunityAlways listening
Signals in
Homeowner questions
Seasonal demand
Rule changes
New products, like EV chargers
Opportunities out
Service pages to sharpen
Suburb pages to build
Seasonal articles
Topics to own
Mojo capability 04 / 08
AI search visibility

Search is expanding beyond the results page.

Dynamic and Mojo structure the website and its content so AI search tools can read it, trust it and recommend it.

Clear expert answers Structured service data Real reviews, surfaced Local authority
Business outcome
Sorted is named where the answer is formed, not only where the links are listed.
AI answer surfaceRecommended
?Who can upgrade an old switchboard in Coorparoo?
Sources sortedelectrical.com.au other sources
Illustrative: how an AI answer cites sources
Mojo capability 05 / 08
Heatmaps & user behaviour

Mojo sees how people actually use the site.

Heatmaps Scroll behaviour Click-to-call taps Quote form drop-off User journeys Points of friction Calls-to-action
Business outcome
Decisions built on what visitors actually do, not what any of us assume.
Page behaviourObserved
Scroll
depth
Illustrative only. Not Sorted data.
Mojo capability 06 / 08
Continuous design evolution

Insight becomes a change on the page.

Because Dynamic is built as one application, Rise can act on what Mojo finds and keep refining the site in small, compounding steps.

Calls-to-action Headlines Quote forms Review placement Navigation Service page layouts Conversion paths
Business outcome
The website gets measurably better after each update.
Insight → changeRefined
Current
Refined
A clearer headline, the call button moved above the detail. The kind of change Mojo surfaces and Dynamic makes easy to ship.
Mojo capability 07 / 08
Google Ads + website as one

Advertising and the website run as one system.

Mojo brings the paid and organic sides of the journey into a single view, from the search term that started it to the call or quote request that finished it.

Business outcome
Optimise the whole path from search to booked job, and work toward a profitable cost per lead.
Available capability

Sorted doesn't need to take up Google Ads as part of this. This slide shows what the platform can do when you want it.

One optimisation loopPaid + organic
Google Ads search terms Service and suburb pages Website behaviour Calls and quote requests Messaging
Optimised together
Cost per booked job
Lead generation treated as one journey, not two channels.
Mojo capability 08 / 08
Development on demand

The site gains new capability whenever Sorted needs it.

3 hours of AI-assisted
development, every month

Included in the Dynamic plan. Sorted is never locked into the functionality that existed on launch day.

Business outcome
The website keeps pace with the business, instead of the business working around the website.
What that time can buildOn request
Instant quote estimators Smarter quote forms Smoke alarm compliance checker Booking integrations Review showcases New suburb pages Job galleries Landing pages UX improvements + whatever comes next
Case study

What happens after launch.

A Rise Dynamic site, three months live. Every figure below is measured, pulled from Ghaze analytics and Google Search Console.

Brendale Tyre & Mechanical Rise Dynamic client · Brisbane Brendale Tyre & Mechanical Measured 1 May to 12 Aug 2026
First three months live
Traffic1,920Sessions
Reach1,780Unique visitors
Enquiries90Form submissions
Enquiries168Phone-call clicks
Combined258Total enquiries
Conversion13.4%Of sessions became an enquiry
In the real world

What Rise clients say.

5.0 ★★★★★ 86 Google reviews
Rise SEO Verbatim reviews from Rise’s Google Business Profile, not supplied quotes.
★★★★★

“Since partnering with them, we’ve seen consistent improvements across all locations: more visibility, stronger traffic, and better-quality leads. It feels like having a dedicated in-house team, not an external agency.”

HS Haley SwanNovember 2025
★★★★★

“They have re-designed our website, created an app and continue to maintain both of the platforms. They have also helped us get to the top of the page on Google using Adwords.”

AC All CranesDecember 2023
★★★★★

“The RISE Team has provided dependable support for over a decade to our small business, offering excellent service and consistently kicking goals.”

BW Brad WattSeptember 2025
The bigger opportunity

Every service, every suburb, its own search.

Homeowners search by job and by suburb. Each combination is its own way in, and right now most of them lead to someone else.

01Thirteen servicesSwitchboards and EV chargers rank for nothing today, despite having pages.
02Forty-one suburbsThe pages exist. Carindale, Wynnum and Murarrie itself have none.
03Urgent and plannedA fault tonight and an upgrade next month are different searches.
04Different job valuesSearch effort should follow the jobs that pay best.
05 · 1 Jan 2027The smoke alarm deadlineEvery Queensland home needs interconnected photoelectric alarms. Sorted sits #8 to #15 for those searches.
One local network

One base, the whole Southside.

Each suburb page can rank for its own local searches, and every one of them adds to a single, larger Sorted footprint. A sample of eight, as they stand today.

CoorparooNot ranking
Camp HillRanks #6
CarindaleNo page yet
WynnumNo page yet
BulimbaNot ranking
Mount Gravatt#10, via the homepage
Holland ParkRanks #4
AnnerleyRanks #2
Sorted Electrical Murarrie · base

Not forty-one separate pages. One coordinated local network.

Where we recommend starting

Start with the jobs that pay first.

Stage 01 · Recommended startHighest priority
01Smoke alarm upgradesBefore 1 Jan 2027
02Switchboard upgradesRanks for nothing today
03EV charger installation2,600 searches a month
04Air conditioning installationBiggest traffic source
Stage 02 · Progressive expansionOver time
05Suburb pages, rebuilt to rank41 suburbs
06Carindale, Wynnum and MurarrieNo pages yet
07Ceiling fans and lightingSupporting services
08Pool, sauna and renovationsSpecialist work
The full opportunity Every service and every Southside suburb on Dynamic + Mojo, starting with the work that pays first.
How we'd start

Four steps. No disruption.

The phone keeps ringing the whole way through. Every page that ranks today is mapped and carried across before anything changes.

01Discovery & auditSearch data, rankings, reviews and the current site, including the security issue. Priorities agreed together.Understand
02Build on DynamicYour brand, services, suburbs and reviews, rebuilt as one fast, secure application.Build
03LaunchEvery existing URL mapped and redirected, so the rankings you have earned carry across.Launch
04Mojo, always onEach month Mojo measures, finds the next move, and Rise ships it.Grow
What stays the same Your phone number, your reviews, your ServiceM8 bookings and the team homeowners already rate.

A website as good as your reviews.

Dynamic and Mojo give Sorted a website that keeps getting better, built on the reputation you have already earned across the Southside.

Search visibility AI visibility More booked jobs A secure platform New functionality Suburb by suburb growth
The next step A 30-minute walkthrough of Dynamic and Mojo, using Sorted’s own search data. Let’s get it Sorted.
Rise × Sorted Electrical
Opening
Rise×Sorted ElectricalDynamic + Mojo
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